Spanish importer and Fresh products

This entrepreneur based in Spain decided to start up by importing fresh products by airplane from Mexico and wanted to sell them directly to the end consumer and restaurants. However, the first experience involved having to deal with a massive amount of product not sold (almost 300 kg of fresh product). The short shelf life of fresh products needed a quick process of sale and in case of product not sold, then a selection of options for a quick processing in order to preserve the product and sell it. After contacting us, we offered advice on how to preserve the product not sold and also provided marketing, sales, costing and pricing support to sell their products around Europe using our website. The entrepreneur tested the sale of products by Internet throughout Europe and this provided a better focus on their business plan.

Advisory time: 5 hrs