European manufacturer and introduction of Mexican meat products into the British market

Introducing a new product into the British market can be challenging for foreign companies, both European or from overseas. This is due to expensive transport costs that makes any product more expensive and less competitive. For this reason, our European manufacturer was not achieving success in finding distributors or sellers for their meat products.

We analysed the entire process of production, preservation methods, shelf life and distribution, and found that making minimum changes in the logistics of distribution, in terms of type of transport used, packaging sizes, shelf life according to different storage options, and considering recent changes in food legislation, the manufacturer would be able to reduce intercontinental cost of transport and therefore, make their prices more competitive and attractive to the British market.

Advisory time: 4 hrs.